Facebook. Twitter. YouTube. Foursquare. MySpace.
Fifty & Five was created to fill a gap, kind of like caulking or grouting but with a sexier name. As more and more companies are forced into the realm of social media, it has become glaringly obvious that only a handful of them "get it." Of that handful, only a few have the time to successfully integrate themselves and their brands into the online chatter. For everyone else, we exist.
We get social media. Period.
Facebook is like your grade school, high school, college, and graduate school reunions rolled into one (all day, every day) -- except that you have other friends, aunts and uncles, second cousins, and random people from other networks requesting to be your new Facebook friend.
::Pause for deep breath::
And guess what? Just about every brand, athlete, and mom & pop shop is vying for your "Likes" on Facebook. Everyone wants to be liked. We'll make sure you're liked by everyone!
If you're not on Facebook, you probably don't exist. 500 million strong... and growing.
definition - a short burst of inconsequential data
At Fifty & Five, we don't exactly subscribe to this definition. Yes, we love the 140 character messages, but we think these short bursts of data have a significant impact on your brand.
We work hand-in-hand with your team to develop a targeted plan to attract loyal followers. Whether you need to increase your brand presence online, push more clicks to your e-commerce site, or collect warm leads for your sales business. Heck, maybe you want to do all three. Fifty & Five will script the perfect conversation for your company!
We'll grow your Twitter following fast.
Bottom line... we get Twitter, even if you don't.
Check it out... Check in!
It's the next big thing. Seriously.
With over 10+ check-ins per second and 1 million per day, this is an up-and-comer with some huge marketing potential for you and your business. Users have the opportunity to check-in at every event, venue, business, and retailer they visit throughout their daily travels. We're helping brands leverage the power of this location-based social network with some massive results.
Who's the mayor?
Start watching YouTube videos right now and it'll take you 400 years to get through most of the content. Good luck with that.
Pop quiz: How many YouTube videos are watched in a single day?
a) 10,000 b) 100,000 c) 1,000,000 d) None of the above
Answer: D (try 100 million videos viewed every freakin' day)
It's not rocket science, people, these are cold hard facts about another social media site that you need to be utlizing. We'll show you how!
Summary
Challenge Presented
Firemans Brew challenged us to create a social media strategy that reached out to the everyday consumer, business-to-business contacts, and local/national media outlets. The goal was the create brand buzz, generate new sales to distributors and retail accounts, and engage everyday consumers and media outlets in conversation through the Firemans Brew social media accounts.
Solution
We crafted a strategy that encompassed an outreach to all of the local industry bloggers as well as the writers of publications such as the Orange County Register and Los Angeles times. We also determined the desired demographic to recruit new followers/fans to the Firemans Brew, actively searching for new followers/fans on a daily basis, centered in the Southern California area.
End Results
The Firemans Brew Twitter account grew from 100 followers to over 2500+ in the last six months. We also more than doubled the Facebook fans, moving from 350 fans to over 1000+. Engagement also moved from an average of one interaction per day to 12 interactions (Facebook/Twitter posts/comments) per day.
One of our biggest successes includes a front page story in the Los Angeles Times business section which received 900,000 impressions within the first week (valuation of advertising equivalent equals $53,000). The LA Times article led to several other publications running the story, including WEHO Daily, Brand X Daily, Cleveland.com, The Columbus Dispatch, Missouri, Columbia Daily Tribune, Tacoma, WA, The News Tribune, and Los Angeles Daily News.
Fireman's Brew has also been featured on numerous blogs including, DrinkEatTravel.com, LAWeekly.com, DrinkHacker.com, KegWords.com, and Examiner.com.
The Firemans Brew social media accounts have also garnered TV/radio interviews on the NBC Today Show in Los Angeles and Tom Leykis radio program.
Overall, numbers are up across the board as Firemans Brew production has increase four-fold over the last year, including new accounts, production, sales, media hits, and social media interaction. Weve turned real-time social media conversations into real-world results!
Kick back and relax. We've got you covered.
Our team represents over a half dozen industries, from Sports Marketing, Commercial Insurance Sales, Aerospace & Defense, Pharmaceuticals, Medical Devices, Photography, Wine & Spirits, Food & Beverage, Film & Entertainment, CPG Distribution, and E-Commerce.
Founded in 2009, Fifty & Five LLC is headquartered in Hermosa Beach, CA.
After perusing this site, if you're not intrigued by anything, at least call us to find out the significance of our company name: Fifty & Five.
Create Buzz
Our Many Hats
© Fifty & Five, LLC 2009 All human and animal rights carefully reserved and preserved. Tel.: 310-902-3246 E-mail:LV_fiftyandfive.com
