Instagram Gets Video
Less than a week ago, Instagram unveiled its new video-sharing feature. Although some criticize the update as another example of Facebook’s tendency to “borrow” from other social media platforms (remember hashtags?) and argue that the videos take away from the consumption aspect of the Instagram experience, others see a lot of potential in the move. With fifteen-second videos (nine seconds longer than competitor Vine’s), 13 specialized filters, a stabilization feature, and seamless posting to Facebook, Instagram video gives users a multitude of creative options and lets them share the outcomes with a wide audience. Many advertisers have taken advantage of these features as well–companies like Nike, General Electric, Burberry, and the San Francisco Giants have taken to Instagram to advance the impact of their marketing campaigns. While Vine still remains popular among teens and young adults, Instagram’s ability to draw on its already-established user base gives Facebook the upper hand in the video market, and the app’s mainstream appeal makes it attractive to both users and marketers.
So what does this mean for your business? Videos can give your viewers a sense of your brand voice and convey snippets of information about your company in a more casual setting (Youtube and Vimeo viewers expect high-quality, edited pieces). Try letting your followers see your office in action, tell them about a sale or promotion, or share a testimonial from a customer on Instagram video to take advantage of this exciting update.
Twitter Purchases Local Discovery Service Spindle
Diving deep into localization of information, Twitter has purchased Spindle, a search technology company that specializes in informing users of what’s happening with businesses around them. The company made the announcement in a blog post and said that its team will be joining Twitter’s in San Francisco, signaling an end to current Spindle services to focus on this new opportunity.
What’s Trending in Social
Facebook Adds New Updates:
Facebook has added a drop down menu to posts with multiple comments, giving users the option to sort comments by Recent Activity, or to view the Top Comments. In addition, Facebook Messenger now has a ‘Like’ button, so users can agree with, or express their approval of, messages with a single tap.
Snapchat is an $860 Million Company:
Snapchat is now an $860 million company in the eyes of venture capitalists–a staggering valuation after less than two years of operations and not a cent of revenue. (Snapchat will celebrate its second anniversary since launch in September.) Users of the app now send 200 million photos each day according to the company.
Facebook Admits Data Breach:
Facebook Inc has inadvertently exposed 6 million users’ phone numbers and email addresses to unauthorized viewers over the past year, the world’s largest social networking company disclosed late Friday. Facebook’s security team was alerted to the bug last week and fixed it within 24 hours.