Successful Facebook Ads
Facebook has proven itself as an effective advertising tool, offering the ability to target users based on both profile information and recent Internet activity. Facebook’s targeted approach has made it popular among a range of advertisers, and a recent update to the service may make it even more valuable. Just over a month ago, Facebook introduced ads in the newsfeed, which are visible in the center of a user’s home page (previously, ads were only shown along the right-hand side of pages). AdRoll, a retargeting ad firm, recently reported that newsfeed ads are hugely successful, getting clicked nearly 50 times more than right-hand side ads and 20 times more than standard web ads. And, if that’s not impressive enough, newsfeed ads cost half as much as ads on Facebook’s right-hand side. It is important to note that the two types of ads have different uses, as AdRoll president Adam Berke points out: product offers are best placed along the right, while the newsfeed is a better location for brand-oriented content marketing like videos.
Here at Fifty & Five, we will be closely monitoring the impact of this new platform, keeping track of its successes and taking note of its shortcomings. We’ll provide you with an unbiased point of view and advise on how to get the most out of this exciting new feature.
LinkedIn Update Brings More Personalization to Homepage
LinkedIn unveiled two new updates on Wednesday that give its users a more personalized homepage. Called “Who’s Viewed Your Updates” and “Your Recently Visited,” the features “are intended to provide you with more personalized insights on your activities and engagement across LinkedIn,” company product lead Caroline Gaffney says in a blog post. “Now you have real-time feedback on how the content you read and share resonates within your network, giving you more opportunities to build your professional brand and make connections with new professionals that share common interests,” she adds.
What’s Trending in Social
Twitter-Inspired Beer: #Mashtag
A new beer from the UK called #MashTag is the latest alcoholic beverage inspired and created by users of social media. British beer company Brew Dog has launched a drink that came out of fan votes to determine everything from its name and style to alcohol count.
Facebook Supports Gay Pride with New Emoji
Facebook posted a new rainbow Emoji on Wednesday to show support for the historic Supreme Court decision to overturn the Defense of Marriage Act. The rainbow is meant to indicate pride, appearing with the words “feeling pride” next to the user’s name.
Instagram Video Shares Take Lead on Twitter
Vine shares on Twitter dropped almost 40 percent between June 19 and June 20 – the day Instagram video launched. June 26, less than 900,000 Vine links were shared on Twitter, compared with nearly 3 million shared on June 15.