Facebook Graph Search
Yesterday, Facebook opened its upgraded search feature to all U.S. users. Graph Search, which was first announced January of this year, allows users to search for people, places, photos, and interests by asking specific questions, rather than just entering keywords. It’s faster, easier to use, and picks relevant results better than the previous version of search, according to Facebook. Users can type in questions such as “which of my friends live in Redondo Beach?” or search for specific groups or categories of people, like “females who like Fifty & Five.” And, if the search doesn’t come up with anything on Graph that matches your criteria, it will return web search results courtesy of Microsoft’s Bing. Graph Search also lets users explore hashtags, another recent addition to the site. While this advanced search capability isn’t available on mobile yet, Facebook notes that a mobile version is the company’s next step.
Graph Search can give companies insight into the age and male/female breakdown of fans in a region, which can help inform marketing efforts in the area and give advertisers targeted leads. In addition, because Graph Search’s highest-ranked pages are those that are regularly updated, have lots of likes and check-ins, and show good engagement, it may give greater visibility to small brands with devoted followings. As always, we will keep you updated as to how the service develops and new ways you can make the most of it.
Bing Search Popularity Now Impacting Klout Scores
Klout is now using Bing search popularity as part of its online influence measurement – the number of times that a person is searched for on Bing is now contributing to Klout scores. It’s the next step of the Klout-Bing integration that the companies announced earlier this year. Users have been able to connect their Klout and Bing accounts for months, but there was no influence on Klout scores until now.
What’s Trending in Social
Vine Adds New Updates
Vine has started to roll out several of its promised upgrades as it finds itself in a battle with Instagram for social video supremacy. Now users have 3 new camera tools and can “Revine,” protect their posts, submit to channels, and browse what’s “on the rise.”
The TSA Joins Instagram
The TSA Blog Team has gotten tech savvier and trendier, and recently joined Instagram to show you all the weird things people are still bringing to the airport. The account posted its first photo on June 27 and already there are photos of some strange items, like a stun gun disguised as a Marlboro cigarette box.
Twitter Starts Ad Targeting
Announced in a post on the official Twitter blog this week, the social network is launching advertisements that are tailored to the Internet retailers you shop at on the Web. Conceptually, targeted ads will help retailers increase their sales during holidays and other popular shopping periods.