At Fifty & Five, we believe that some of the best consumer engagement comes from campaigns that are based on what’s happening in the news… RIGHT NOW! Some great examples of implementation of this strategy are these four companies who have used the season’s weather to promote their products, catering to the many people who are looking for ways to beat the summer heat.
Both Budweiser and Coca-Cola have given temperature-dependent discounts to their customers in past summers, offering cheaper and cheaper drinks as the temperatures got hotter. Budweiser let beer drinkers claim discounted (or even free) pints of beer through a specialized app, while Coca-Cola placed vending machines for its lemonade drink, Limon&Nada, throughout water parks and amusement parks and offered buyers drinks for up to half off as temperatures rose. Other companies like Stella Artois Cidre and Costa Coffee placed thermally-triggered advertisements around London that would only appear at high temperatures, disappearing if the weather got cool or rainy.
Themes can be inspired by weather, news, politics, sports, entertainment, or even finance… Make your content relevant like we do at Fifty & Five to make your biggest impact.
Facebook Beating Niche Sites for Local Search
Through Facebook’s Graph Search, the company is trying to become a player in local search. As Yext discovered in a recent study, Facebook is already a more popular local search engine than TripAdvisor and other niche sites, yet still has a long way to go to catch up with Google.
When more than 1,000 people were asked about websites they access to find local business information, 12.4 percent said Facebook, while 6 percent said specialized sites. This pales in comparison, however, to Google, which earned a 50 percent mark on that question.
“However, over time as content improves and the search capabilities are refined, Facebook’s social filtering could become quite valuable as a source of local recommendations,” says Opus Research senior analyst Greg Sterling.
What’s Trending in Social
Jobs Movie Promo Becomes First Trailer to Hit Instagram
With the introduction of Instagram‘s video service in June, it was only a matter of time before a movie maker cut together a 15-second piece promoting their flick. Jobs on Instagram runs like a traditional trailer, and no doubt will be the first of many such movie promos appearing on the service.
Reddit Insight Analyzes the Web’s Wild West
Reddit doesn’t provide any sort of analytics feature, but that doesn’t mean third party developers can’t dig into the available data and take a stab at understanding the Internet’s Wild West. In a mere two weeks, a group of developers created Reddit Insight, tapping into an unexplored goldmine and learning much about the behind-the-scenes stats on Subreddits — a privilege usually exclusive to mods and Reddit staffers.
Facebook Chat Helps Two High School Students Become Playwrights
Facebook Chat isn’t only for online slang and emoticons — playwrights Rachel Kaly and Alec Grossman, who are staging “The Adventures of Boy and Girl” at New York’s 2013 Fringe festival, used the feature to write the first draft of their play while the two were in high school. “The fluidity of Facebook Chat made it very easy to just get everything out there,” Kaly says.