New Advertisement Options on Facebook and Twitter
Both Facebook and Twitter have recently unveiled new possibilities for advertising through social media:
Facebook is planning to introduce video ads to the Newsfeed, according to a recent Bloomberg report. Fifteen-second TV-style ads will run for a full day, and may sell for as much as $2.5 million each. Advertisers also will be able to target the commercials to audiences of a specific age and gender. The report also notes that the ads will initially be limited to three per day per user.
Twitter, on the other hand, is combining television with its existing online experience. After launching a beta version in May, the social media network rolled out its TV Ad Targeting to all US advertisers late-July. This option sends targeted tweets to people who are likely to have seen a particular commercial on television by tracking when and where the ad is shown and finding Twitter users who have been tweeting about the show it aired on. Advertisers then have a variety of options for reengagement, ranging from simple text tweets, links for more information or to make a purchase, or even a Vine to give viewers another does of video marketing. Nielsen reports that this combination delivers 95% stronger message association and 58% higher purchase intent than TV ads alone.
Facebook Page Performance by Industry
AgoraPulse released a comprehensive infographic last week that gives interesting insights into Facebook reach and engagement statistics for July 2013. Facebook pages with fewer than 10,000 fans reached 21.2 percent of their fanbase, which is nearly twice as much as pages that have more than 100,000 fans (which had an average reach of 10.2%). The top three industries in terms of number of fans were “App Page,” “TV Network,” and “Wine/Spirits,” while the top three for fan reach were “Professional Sports Team,” “Vitamins/Supplements,” and “Sports League.” Lastly, industries with the highest levels of engagement were “Museum/Art Gallery,” “Amateur Sports Team,” and “School.”
What’s Trending in Social
Facebook’s Newest Feature — “On This Day”
A new Facebook feature — aptly called On This Day — lets you take a virtual walk down memory lane and relive what your News Feed looked like a year ago. Currently in testing on the social network, the feature is available for Facebook users who are using the new News Feed design. On This Day appears as a new menu option on the right side of the page, situated among the News Feed, Most Recent and Following tabs.
72% of Adults Use Social Media
Almost three-quarters (72 percent) of online adults in the U.S. now use social media, suggests new data from Pew Internet. This represents a significant rise from when Pew first carried out this research in February 2005, when just 8 percent of online adults were active in social channels. Moreover, close to one in five (18 percent) of online adults now use Twitter, up from 8 percent in November 2010, and a full two percentage point rise since February of this year.
Twitter Adds In-Tweet ‘Report’ Button Following Cyber Threats
After a slew of cyber threats and aggressive tweets targeted women in the UK this week, Twitter unveiled a new in-tweet report button and updated its rules around abusive online behavior. Twitter has also developed an in-tweet report button to simplify the process of reporting abuse. Instead of visiting the Help Center, users will be able to flag messages directly from tweets via apps and the web.