Facebook’s New Updates
Facebook has been busy lately with the introduction of Graph Search to all users in addition to its revamp of the insights module, and on August 6, the company announced its latest feature — “Story Bumping.” The social network recently revealed that on average, there are 1,500 pieces of content that could appear in a user’s newsfeed on any given day. However, because of space and time limitations, a user actually only sees around 300 of these pieces of content. Story Bumping combats this issue by pushing older stories to the top of a user’s newsfeed if they weren’t seen during a previous visit, rather than posting only the newest stories at the top of the feed. After instituting this change, the company saw a 5% increase in likes, comments, and shares on stories from friends, as well as an 8% increase in similar interactions on stories coming from Pages.
In addition to helping users see more of what is happening with the people in their social network, this update has some important implications for business pages. Prior to the update, if a story from your page made it to a person’s newsfeed but they didn’t scroll down far enough to see it, it would be lost under the more recent content that would appear on the user’s next trip to Facebook. With Story Bumping, your stories get a second chance – if other users are engaging with the post, it can be sent to the top of the feed the next time a user logs on. Therefore, it’s more important than ever to post content that users want to like, share, and comment on – the more engagement a post gets, the bigger chance it has of reaching as many of your fans as possible.
YouTube Founders Launch MixBit to Challenge Vine and Instagram
Vine lets you take six-second videos and post them. Instagram gives you 15 seconds. But a new video app, called MixBit, from YouTube founders Chad Hurley and Steve Chen will let you not only take videos, but edit them, combine them, add others’ clips, and share them in chunks of any length – up to an hour. Hurly and Chen, who struck gold once in creating YouTube and selling it for $1.5 billion to Google, are trying to do the same again – this time with funding from Google, among other investors.
MixBit’s defining differences include that it lets you determine how long you want your video to be. Your clip can be one second long, or 16 seconds long. And then you can combine up to 256 clips into an hour-long feature film. In addition, when you build a video with Mixbit, you can drop and drop clips to rearrange them, delete them, add new ones, and edit them. In other words, you can actually create a curated, crafted movie, rather than just capturing what you see. The other massive innovation is content sharing and reuse. MixBit is designed to allow users to share clips and reuse them in their own productions.
What’s Trending in Social Media
You Can Soon Make Restaurant Reservations on Facebook
The next time you visit a restaurant’s Facebook page on your mobile phone, you’ll be able to do more than browse photos and posts: You’ll also be able to book a table for four. The feature is part of a new integration with OpenTable, which allows you to make online reservations at about 20,000 U.S. dining establishments. Beginning later this week, the booking service be available on Facebook’s mobile site and newly updated apps for iOS and Android.
John McCain Live-Tweets from Jury Duty
John McCain is no stranger to civil service. As his Twitter followers learned Monday, however, being a war hero and longtime member of Congress doesn’t exempt McCain from jury duty. “Reporting for #juryduty this morning at the Maricopa County Superior Court in #Phoenix – let’s see if I’m picked!” the senator tweeted early Monday morning. Although he was ultimately not chosen to serve on a panel, McCain kept his followers updated on his courthouse journey throughout the day.
Facebook Acquires Mobile Technologies, a Speech Translation Developer
Facebook has acquired Mobile Technologies, a developer of voice recognition and translation tools, the two companies announced late Monday. The terms of the deal were not immediately disclosed.
Mobile Technologies, founded in 2001, built Jibbigo, an app for iPhone and Android that the company describes as “the world’s first speech-to-speech translator on a phone that runs online and even off-line.” The company will join Facebook at its headquarters in Menlo Park, California.