This Week at Fifty & Five 8.27.13

LinkedIn Redesigns Group Pages LinkedIn unveiled a new design for the network’s Group pages on Thursday, providing a new look for one of platform’s most popular features. The redesign is part of LinkedIn’s continued efforts to make the site “easier and simpler to use,” according to a press release. It also puts more emphasis on user content, […]

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LinkedIn Redesigns Group Pages

LinkedIn unveiled a new design for the network’s Group pages on Thursday, providing a new look for one of platform’s most popular features. The redesign is part of LinkedIn’s continued efforts to make the site “easier and simpler to use,” according to a press release. It also puts more emphasis on user content, making it easier to determine who has commented on a Group post or follow a conversation in the comments thread. Group moderators will also be able to customize the Group’s image at the top of the page.

Redesigning LinkedIn Groups is a noticeable change for the platform, considering how many users utilize the feature. The average user belongs to seven Groups on the site, and those who post or engage in group conversations receive four times as many profile views as those who don’t. Each minute, more than 200 conversations take place on Groups across the platform.

LinkedIn also announced that there are more than two million Groups on the platform – from “Business of Bowling” to “Kitesurfing Professionals” – with another 8,000 added each week.

The redesign, which will not impact Groups on mobile, will be rolled out to English-speaking LinkedIn users starting on Thursday and should be completed “in the very near future,” according to a LinkedIn spokesperson. A timeline for availability to non-English-speaking users was not disclosed.

 

SHIFT’s Media Analyzer Brings Global Marketing Insights To Brands On Facebook

Four days ago, SHIFT launched its Media Analyzer application, which seamlessly bridges the gap between brands and agencies so that chief marketing officers, marketers, and other stakeholders in both arenas can go to one main dashboard to instantaneously access data and then tweak campaigns to increase effectiveness.

The real value of the analytics tool, though, is for the clients that sign on to it to analyze their Facebook and Twitter advertising campaigns. SHIFT Media Analyzer allows marketers to analyze paid media campaigns, across various brands and at a global scale – all within a single dashboard. Through the dashboard, the marketers can almost instantly find analysis per campaign, as well as per creative, regardless of which tool or application was used to build the campaign. This allows marketers to determine which campaigns are driving conversions and, thus, to maximize their social return on investment.

 

What’s Trending

Facebook To Roll Out Shared Photo Albums

Multiple Facebook users will be able to upload photos to the same albums with Monday’s introduction of shared photo albums by the social network. Mashable reported on the new feature, saying that Facebook users who create photo albums will be able to grant access to up to 50 contributors, who will be able to share up to 200 photos apiece. (Previously, only the users who created photo albums could upload photos to them, and the total number of images was capped at 1,000). Shared photo albums began rolling out Monday to a “small group” of English-speaking users, and the social network will then extend it to all English-speaking users prior to going global with the feature.

Instagram Buys HD Video App Luma

Photo-sharing app Instagram recently acquired Luma, an HD video creation app, and is likely to add more professional features to its existing video product. Luma announced the acquisition in a blog post, saying the team helps people share “beautiful videos without expensive software or heavy equipment.” It goes on to say that joining Instagram helps it fulfill that mission, though Instagram is shutting down the app and absorbing its technology. Terms of the deal were not announced.

Login With Facebook Update

Facebook users who are fed up with posts from applications cluttering their News Feeds will likely approve of the update to login with Facebook that was announced Thursday, as apps must now separately request permission from users to post on the social network on their behalf. Facebook said in announcing the update that it enables users to take advantage of login with Facebook as a quick way to register with apps, adding that users always have the option of changing with they choose to share or not share. The social network said login with Facebook now loads up to 31 percent faster via mobile and up to 16 percent faster via the Web following the update.

Author
Lucas Vandenberg
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