Early last week, Facebook made it easier for businesses to manage contests and promotions by cutting out the need to go through a third-party app. Business can now collect entries by having users post on the page, comment or like a page post, or message the page, and can also utilize likes as a voting mechanism. As before, however, business cannot administer promotions on personal timelines.
“[The updates] will probably also help Facebook drive revenue, since the change places emphasis on ad mechanics within the News Feeds instead of on tabs. Brands should benefit from the reduced costs of running a competition or promotion and probably experience greater engagement, since News Feeds are where users have their primary focus. The set up should also allow brands to be more agile and flexible in their campaigns,” explains Leila Thabet, Managing Director of We Are Social US.
We’re very excited to see how this big change improves engagement on business pages. Stay tuned for more updates!
Fifty & Five
Now It’s Easier To Follow Twitter Conversations
Twitter released an update Wednesday that makes it easier to keep up with conversations on the social network. Now, Twitter.com and Twitter’s mobile apps show conversations in chronological order. Tweets in a conversation are connected using a vertical line. Up to three tweets in a sequence are shown connected on your home timeline, so you can catch up on a whole conversation at a glance. If three tweets aren’t enough, you can tap on any single tweet to see all of the replies, including any responses from people you don’t currently follow, so it’s even easier to view other users’ engagement with a tweet. Whole conversations can be shared with friends via email from Twitter.com, or as individual tweets from the iPhone and Android apps. Wednesday’s update also expands on Twitter’s abuse button. Already available for iPhone, now you can report individual tweets for abuse or spam from the Android app and Twitter.com.
Twitter Experiment Lets Users Tweet Highlighted Sentences From Articles
A new feature from The New York Times may change the way people share and discover stories via Twitter. The Times tested a feature it developed that allows users to click on a highlighted sentence from a story and tweet it out directly, instead of just tweeting the headline. Readers who see the tweet and click on the accompanying link are brought to the highlighted part of the story, rather than to the beginning of the article. The idea behind the feature was that while a headline doesn’t always grab you, an enthralling sentence from the middle of a story may do the trick.
Facebook Drops Physical Goods To Focus On Giftcards
Facebook is pulling the plug on its physical gift offerings – which allows users to purchase tangible goods such as stuffed animals, flowers and wine – as a part of a greater effort to focus on gift cards. The social network is slowly phasing out its physical gifts initiative less than a year after its launch. Instead, it will add more merchants to its Facebook Card – a reusable gift card on which you can keep monetary balances from different retailers.The company told CNET the move will cut down on delivery and management costs, and it’s what Facebook users want: about 80% of purchased gifts made via Facebook have been gift cards.
Google+ Adds Embedded Translation Technology
You won’t need Rosetta Stone – or even the Google Translate tool – to navigate your Google+ account anymore. Google announced a new built-in translation feature that allows users to rephrase posts from another language into their preferred language with a single click. Each post or comment that isn’t written in your default language will appear with a “translate” button below it, meaning users will no longer need to copy and paste posts into the Google Translate tool to decipher them.