Facebook launched two new APIs, or application programming interfaces, this Monday in an effort to make it easier for news organizations to show real-time conversation data around a certain topic. Although Twitter is currently the best site for gathering this type of information, Facebook wants to become a leader in the space as well.
The Keyword Insights API aggregates the total number of posts that mention a specific term in a given time frame, making it easier for news organizations to see how many people were talking about an event before, during, or after it happened. For example, the company was able to see that the NFL kickoff this weekend garnered 20 million likes, comments, and shares by more than 8 million people. The API can also display anonymous, aggregated data based on gender, age and location. Only selected news organizations have access to this information at this time, however.
The update has the potential to be a a great resource for marketers too; if Facebook decides to make the feature public, it could offer valuable insights for businesses about what topics users are talking about most and when they’re talking about them. Although the social network hasn’t revealed plans to do so quite yet, we’ll keep our fingers crossed.
Fifty & Five
Instagram Plans To Introduce Ads
Enjoy your ad-free feed while you can — Instagram plans to introduce ads in the next year, according to a new report.
Facebook, which acquired Instagram in 2012 for roughly $750 million, has previously teased the idea of introducing ads on Instagram to justify its investment, but never with a firm timeline. “Kevin [Systrom] has always been clear that we’re building Instagram to be at business and that we expect that over time we’re going to generate a lot of profit from it and probably through advertising,” Facebook’s cofounder and CEO Mark Zuckerberg said during the company’s second quarter earnings call in July.
Instagram announced Sunday that it hit 150 million monthly active users, up from 100 million in February and from 30 million when Facebook first announced the acquisition in April of last year. Until this point, Facebook and Instagram have largely been focused on growing that user base, but sooner or later the focus shifts to monetizing it. It’s starting to sound like sooner.
LinkedIn To Sell $1B In Stock To ‘Increase Financial Flexibility’
LinkedIn recently filed to sell off $1 billion worth of shares. The company, which seems be doing well both in the stock market and in its quarterly earnings, wants a little more cash for a host of corporate initiatives. The “business social network” explained in the filing that it wants to use the extra capital to work on product development, international expansion, build its “field sales organizations,” infrastructure needs, and acquisitions.
Snapchat Explores Monetization Options
Snapchat, a mobile application where you can send photos to your friends that will disappear in 10 seconds, has begun to think about monetization. Less than six months ago, Snapchat was sending 150 million messages a day. That number has since soared to 350 million messages a day, and founder Evan Spiegel said the company is exploring the possibilities for in-app purchases, so it can actually make money off its massive audience.
Facebook Tests Professional Skills Section On User Profiles
Facebook is in the process of implementing a new feature to your profile. The social network company is adding a Professional Skills section to user accounts, mirroring LinkedIn. By filling in your Professional Skills, you’re linking to a specific interest, perhaps helping others find you – people who you’re not connected to who have a similar interest or are looking to hire someone with that skill.