This Week at Fifty & Five 9.17.13

Twitter Files Request To Go Public As you’ve probably heard, Twitter tweeted last Thursday that it had filed a confidential request for going public. This is huge news, as it is the biggest IPO since Facebook’s $16 billion offering in May 2012, and many have predicted that it will be the biggest tech IPO of […]

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Twitter Files Request To Go Public

As you’ve probably heard, Twitter tweeted last Thursday that it had filed a confidential request for going public. This is huge news, as it is the biggest IPO since Facebook’s $16 billion offering in May 2012, and many have predicted that it will be the biggest tech IPO of the year at an estimated $15 to $20 billion valuation. Since Twitter has only started to really focus on revenue as of recently, it was able to “confidentially” submit its S-1 to the Securities and Exchange Commission, which requires that current revenue be lower than $1 billion.

Industry experts expect Twitter’s road to the stock exchange to be much smoother (and potentially more lucrative for investors) than Facebook’s. When Facebook went public in 2012, it set its price too high, issued too many shares, and IPO’d too late in the company’s life cycle. By learning from these missteps, Twitter can hopefully have a more successful debut. Although we don’t know exactly when Twitter will IPO, it plans to float its shares on the NYSE, not the NASDAQ, which seems like a smart move considering the technical difficulties that Facebook faced on the NASDAQ. We have high hopes for Twitter and are excited to see how big the valuation is when it comes out.

 

Facebook Boosts Image Size For Link Share Ads 

Facebook has boosted the image size for their link share ads and organic posts, challenging marketers to take a more visual approach. Now when a page or person shares a link, the image takes up a large amount of real estate within News Feed. According to the Facebook & Journalists page, the ideal image size for these posts is now 1200 pixels x 627 pixels, with the minimum being 560 x 292.

Facebook has been constantly pushing for a focus on big, bold images. When the company released the newest version of News Feed, the photos were the most striking feature, pressuring marketers to give more thought to how images are featured. Many pages have started posting a photo with a link to the website within the text prompt. The update Facebook announced Tuesday fixes this. Now, when a user clicks on either the image or the text on a link post, they will be taken to the website. This will lead to a higher click-through rate and more exposure for a page’s website through these posts.

 

What’s Trending 

Pinterest Hires First International Employees

Pinterest is hiring abroad for the first time, adding country managers in France and the UK to help grow the site’s user base in Europe, according to a company spokesperson. The new managers will build out the local Pinterest communities overseas and connect with brands and partners. Pinterest is also looking to hire marketing managers in London and Paris, and may open international offices after building a larger workforce outside the United States.

Google+ Adds Photo Editing Tools

Google+ has just given its members a variety of web-based photo editing tools powered by Snapseed. The tools include a number of filters, sliders for adjusting specific elements, and features to let you tweak only a selected part of the image. The one catch is that users have to use Chrome, Android, or iOS to access the photos they want to edit. The updates will roll out gradually, and many people are interested to see if Facebook responds with photo editing of its own.

Facebook Tests Video Autoplay

Facebook will begin testing a new mobile feature that plays videos automatically as users scroll through their News Feeds. The videos will begin playing as they come into view on the screen, and users can preview them within the News Feed without clicking on or opening them. Each video will play silently and can be viewed with sound upon clicking. The new capability will only be rolled out a small group of random users, and videos will only play automatically if they are uploaded directly to Facebook – not embedded from other sites like YouTube.

Author
Lucas Vandenberg
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