This Week at Fifty & Five 9.24.13

iOS 7 Makes a Big Mark More than 7 million tweets about iOS 7 were sent in the 24 hours before and after the launch of the OS. According to Crimson Hexagon, a social media analysis firm, the precise number was 7,364,005. The volume of iOS 7 tweets peaked at 8pm ET Wednesday night. In […]

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iOS 7 Makes a Big Mark

More than 7 million tweets about iOS 7 were sent in the 24 hours before and after the launch of the OS. According to Crimson Hexagon, a social media analysis firm, the precise number was 7,364,005.

The volume of iOS 7 tweets peaked at 8pm ET Wednesday night. In other words, once both east and west coast users had clocked off work, they had time to update the world on the progress of their updates.

That’s when iOS 7 tweets reached the 500,000 per hour mark – about the same level as royal baby tweets when the Duchess of Cambridge went into labor. On Instagram, there were more than 500,000 images tagged #iOS7 by late Wednesday.

In the wake of the release, Facebook and Twitter both unveiled updates of their own — Twitter is now more integrated with Apple’s mobile operating system, and Facebook upgraded its popular app to be more intuitive for Apple users. A new Shared Links section in Safari displays links that people you follow have recently tweeted, which means that you can actually see popular and trending links from those who you care about without even opening the Twitter app, and Siri can now search Twitter to help you find current information on people or topics you’re interested in. Facebook, on the other hand, has moved its controls for News Feed, friend requests, messages, and notifications to the bottom of the screen. And, when a user taps through a story, they can also swipe from left to right to get back to News Feed.

iOS 7 has definitely made its mark in social media, and we’re excited to see how it continues to do so in the coming weeks.

 
Men Closing the Social Media Gap

After fairly slow growth over the past few years, 2013 has seen a sudden surge in men using social networks, according to Pew Research. How they use social media is different too – there are definite preferences for certain social platforms. Women dominate on Facebook, Pinterest, and Instagram, while men are in the majority on Twitter and Reddit.
These findings are a reminder of the value of tailoring content for different social networks, since every network has its own community make-up and culture. Instead of spraying all your social accounts with the same content, you need to know how your audience uses social media, where they are most active, and what content they’ll respond to on the various networks.

 

What’s Trending

 

Facebook Users Are Uploading a Lot of Photos

 

In a white paper shared by Facebook about Internet.org, the company’s campaign to get the entire world online, Facebook also shared some interesting information about the size of its photo library. Facebook users have uploaded more than 250 billion photos to the site, and currently averages 350 million uploads per day. The new figure is even more impressive when you consider that Facebook has 1.15 billion users – meaning each user averages slightly more than 217 photo uploads apiece.

 

Pinterest Launches Ads

 

Pinterest announced on its blog Thursday that it would be turning to ads to see if that can generate some revenue. Ben Silbermann, the company’s chief executive and co-founder, says he’s dedicated to keeping banner advertisements off of the site, and instead will opt for in-stream pins. However, he does note that the company hasn’t “figured out all the details.” He does promise, however, that they will be “relevant,” well-marked (so you know someone paid to have that pin there), and Pinterest is open to your feedback.

 

Marissa Mayer Wins Over New Yahoo Users

 

Yahoo relaunched its customizable homepage, called “My Yahoo,” this Thursday. In an attempt to promote the new product, CEO Marissa Mayer took to her personal Twitter account, where she retweeted users who promised to make the new product their homepage in exchange for a Mayer “RT.”
“Now THAT’S growth hacking,” wrote Hunter Walk, a venture capitalist and former colleague of Mayer’s at Google.
Author
Lucas Vandenberg
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