Happy Birthday, Instagram!
Happy birthday, Instagram! The photo sharing social network turned 3 this Sunday, October 6. Although it currently has over 150 million monthly active users and continues to grow, we wanted to take this occasion to look back and celebrate how far the platform has come.
Three months after its initial launch, Instagram hit 1 million users. By August of 2011, 150 million photos had been uploaded to the app — a huge achievement, but the number pales in comparison to the 15.85 billion photos that have been posted since! After its first birthday, the app introduced version 2.0 which included 4 new filters, and shortly thereafter the community reached its 10 million user mark. April 2012 was an exciting month with the launch of Instagram for Android and the company’s acquisition by Facebook, and following a continuous growth and many smaller improvements, Instagram Video was launched in June of this year. Most recently, Instagram for Apple’s iOS 7 was announced, and the brand currently sees an average of 55 million photos posted each day.
Here’s wishing Instagram many more successful years!
Facebook Hashtag #Fail?
According to recent data from EdgeRank Checker, Facebook
posts with hashtags actually have less viral reach than those without. Why? For starters, hashtags originated on Twitter to organize topics in a purposely-unfiltered ecosystem, which is unnecessary on Facebook due to the platform’s extensive Newsfeed algorithm (according to Lars Backstrom, Engineering Manager for Newsfeed Ranking at Facebook, the algorithm has more than 100,000 individual weights). As a result, users spend far less time seeking out information, opting instead to scroll through their feeds where the information is already waiting for them. In addition, because Facebook is not an “asymmetrical network” like Twitter, where users discover people and content of interest regardless of a personal connection to either, Facebook users use Facebook to connect with and hear from people that they do
Sorry, Facebook! #Nicetry.
Yahoo Ends Social Bar
Yahoo is cutting off Facebook integration through its social reader, the Yahoo Social Bar, an app that has declined precipitously in popularity. The company claims that it is sunsetting the Yahoo Social Bar in order to work on more Yahoo-centric features for current users, and as of Friday, the service is no longer available. In an email to current users, the company stated, “This will enable us to refocus our efforts on modernizing our core Yahoo products experiences and of course, create new ones.”
Snapchat Introduces “Stories”
Snapchat, the startup that built its reputation on self-destructing photo and video messages, now wants to let you make media that lasts … at least for a day. The company just unveiled “Stories,” a new feature in its iOS and Android apps that lets you create an ephemeral timeline of content that evaporates within 24 hours. The Stories feature pops up as a new option when you’re sharing Snapchats. By default, it’s viewable by all of your Snapchat friends an unlimited number of times, though you can tweak who has access in the app’s settings.
Government Shutdown Is Big On Facebook
recently released statistics showing that more than 17 million people have generated roughly 45 million interactions about the topic of the government shutdown this week. The social network noted that men are engaging about the shutdown 37 percent more than women, and that those aged 55-64 are creating the biggest buzz. Those geographically closest to the action — users in Washington, D.C., Virginia, and Maryland — are also top contributors to the statistics.