This Week at Fifty & Five 10.15.13

Getting The Most Retweets Twitter may limit you to 140 characters, but a picture says a thousand words, and can even entice people to read your story. At least that seems to be the key to accumulating retweets on the microblogging site. A new study published last week by Dan Zarrella, HubSpot’s social-media scientist, found that tweets […]

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Getting The Most Retweets

Twitter may limit you to 140 characters, but a picture says a thousand words, and can even entice people to read your story. At least that seems to be the key to accumulating retweets on the microblogging site. A new study published last week by Dan Zarrella, HubSpot’s social-media scientist, found that tweets including photos are significantly more likely to be passed along via retweet. The study also reveals that tweets containing pictures uploaded using pic.Twitter.com links are nearly twice as likely to be retweeted than those without the link. Photos embedded with pic.Twitter.com show up directly in the Twitter stream, meaning people only need to open the tweet to view the photo.

However, not all pictures are created equal. Tweeting out a photo from Facebook or Instagram does not improve the likelihood of getting a retweet. In fact, it’s the opposite — a tweet containing a link to an Instagram photo is 42% less likely to be retweeted than a tweet without an Instagram link, according to the study. That number is 47% less likely for Facebook photo links.

 

Twitter’s New Login Page

Twitter updated its login page Monday, as first reported by AllThingsD, adding a little more explanation for those who aren’t already avid users of the platform. The new look includes welcome text that reads, “Start a conversation, explore your interests, and be in the know.” (The old text: “Find out what’s happening, right now, with the people and organizations you care about.”)

While it may be less visually appealing, the new landing page is more practical, explaining Twitter’s functionalities and how people are using it (on their smartphones).

The hope is that Twitter can appeal to users not already using the site, a task that will become more important when the company goes public in the coming weeks.

 

What’s Trending

Facebook Changes Privacy

Facebook tweaked its privacy settings Thursday and will no longer allow users to completely hide from others searching for them on the site. In other words, with few exceptions, we’re all now searchable on Facebook.

The company is officially retiring the “Who can look up your Timeline by name?” setting over the next few weeks.

 

78% of Twitter’s Users Are International

Twitter‘s international user growth is far outpacing its domestic rate. Since 2010, Twitter’s international user base has grown 745% – from 20 million to 169 million users. Its user base in the United States has only grown 390%, from 10 million to 49 million users.

 

Graph Search Comes To Mobile

Facebook is reportedly planning on bringing Graph Search to mobile, starting with iOS, according to 9to5Mac.com. The site reported Wednesday that Facebook will soon release a major update to both its native iOS app and Messenger.

Author
Lucas Vandenberg
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