This Week at Fifty and Five 10.22.13

Updates on Facebook Ads Facebook’s focus on mobile monetization coupled with the increasing demand for mobile devices is resulting in some dramatic gains for the company in the ad market. According to estimates, Facebook is expected to experience an increase in its share of the global mobile Internet ad revenues: this year, the company’s market share of […]

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Updates on Facebook Ads

Facebook’s focus on mobile monetization coupled with the increasing demand for mobile devices is resulting in some dramatic gains for the company in the ad market. According to estimates, Facebook is expected to experience an increase in its share of the global mobile Internet ad revenues: this year, the company’s market share of ad revenue is expected to reach 15.8 percent, up from 5.35 percent in 2012 (the first year the company offered mobile advertising). Facebook ties with Google as being the top ad publisher, not only in mobile but for all of digital as well.

Additionally, a new report from Facebook Preferred Marketing Developer ShopIgniter found that paid media on Facebook increases viral and organic impressions by 200 percent – among a study of more than 2,000 Facebook News Feed posts from Q1 and Q2, 2013. Justin Kistner, the Senior Director of Strategy at ShopIgniter, discussed the findings with news site Inside Facebook: “This report showed that Facebook is the most cost-effective channel for real business outcomes. This is the first time data has proven that Facebook is good for business.”

And, with a recent announcement about an update to Custom Audiences that would allow marketers to target ads to people who have visited the company’s website or used the mobile app, we expect to see even more growth. “Mobile app Custom Audiences was built specifically to help mobile app developers reach their customers on Facebook,” the company stated in a blog post.

The updates will be rolling out globally over the next couple months. We’re looking forward to it!

 

LinkedIn Improvements

With two new mobile products, LinkedIn has become a lot more useful for recruiters and companies looking to promote open positions. The company has recently been focusing on ways to take advantage of its unique position as a trusted professional tool. Instead of just being a place you occasionally visit to update your digital resume, it’s trying to attract regular visitors with customer content and tapping into its valuable profile data with services like its new Recruiter Mode.

“About 33 percent of members visit LinkedIn from mobile. Plus, more than 30 percent of LinkedIn job views come from mobile and half of members who’ve applied via mobile for jobs posted on LinkedIn have never applied from their desktop,” writes Parker Barrile, LinkedIn’s senior director of product, in a blog post.

Additionally, a recent study found that LinkedIn drives significantly more traffic to corporate websites than all the other social platforms combined — LinkedIn accounts for nearly two thirds, 64%, of all visits to corporate websites from social media sites, and this is steadily increasing.

 

What’s Trending

Hashtags Improve Retweet Rate

Tweets that contain one or more hashtags were 55% more likely to be retweeted than those that did not include them, according to a recent HupSpot study. The results are based on a dataset analyzing 1.2 million tweets, and support information released on Twitter’s blog last year titled “Best practices for journalists” that found when individuals used a hashtag within their tweet, engagement can increase as much as 100%; brands could get an increase of 50%.

 

Facebook Gives Teens Ability To Post Publicly

Facebook is giving its teenage users a public voice on the platform. For the first time, users between the ages of 13 and 17 will be able to post publicly and obtain followers of their profiles. Previously, teens using Facebook were only able to share content with friends, friends of friends and custom groups like “family.” Now, they can choose to share posts to anyone on Facebook, just like users 18 and older.

 

Twitter Changes Direct Messaging

Twitter is rolling out a new option for its direct message (DM) feature. The site plans to let users opt in to receive DMs from anyone, regardless whether that person follows back or not. Traditionally, two users had to mutually follow each other for DM to work. Now that no longer has to be the case. If you don’t see this setting in your account, that’s because the feature isn’t available to everyone yet.

Author
Lucas Vandenberg
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