This Week at Fifty & Five 11.5.13

Fifty & Five’s CEO and founder, Lucas Vandenberg, was featured in an article in the Washington Post business section published Sunday. The article explores the use of language processing software as a tool for sorting tweets and the new psycho-linguistic approach that has been emerging recently.   “Wading through all that online conversation can be […]

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Fifty & Five’s CEO and founder, Lucas Vandenberg, was featured in an article in the Washington Post business section published Sunday. The article explores the use of language processing software as a tool for sorting tweets and the new psycho-linguistic approach that has been emerging recently.

 

“Wading through all that online conversation can be challenging for a small firm like Fifty & Five. So it is turning to an emerging industry of companies that help businesses such as Vandenberg’s churn through thousands of Facebook and Twitter posts to better understand what customers really think. Some rely on linguistic algorithms, while others try to blend in a bit of psychology and more,” author Mohana Ravindranath explains.

 

To read more, check out the article here!

 

Fifty & Five Is Looking For Spring Interns!

 

Fifty & Five is currently looking for interns for Spring 2014 to work with our team at our Redondo Beach office. This is a great opportunity to learn more about the world of social media marketing and gain valuable work experience. For more information or to apply, contact info@fiftyandfive.com!

 

What’s Trending

 

Google Announces “Helpouts”

Google has built an empire with a search engine that answers your questions, and now the company hopes humans can do the same. On Tuesday, the company announced Helpouts, a new tool that connects users via live video chat with experts who can help them with questions about home improvement, cooking or even medical advice. Helpouts serves as a Google-vetted marketplace where approved companies such as Sephora, One Medical and Rosetta Stone can offer their services to interested parties in real-time over live video.

 

Facebook Drives Most Traffic to Publishers

Apparently, there’s no beating Facebook when it comes to driving traffic to publishers. The world’s largest social network directed 10.4% of traffic to websites this past September, according to data from 200,000 publishers. Coming in an unexpected second place, Pinterest drove the second-most traffic to publishers with 3.7%. The photo-sharing website drove three times as much traffic as Twitter, which clocked in at 1.2% in September 2013.

 

Facebook Updates Messenger App

Facebook is updating its standalone messaging app, Messenger, the company announced Tuesday. The new version of Messenger, an app that lets users send messages on mobile devices, will be available to both iOS and Android users in the coming weeks. The updated app works a lot like SMS or texting; users can send messages to any of their mobile contacts through Messenger, not just their Facebook friends or friends of friends. This requires app users to include their mobile numbers in order to receive messages from non-Facebook friends.

Author
Lucas Vandenberg
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