This Week at Fifty & Five 11.12.13

What buttons are seen more than 22 billion times every day, embedded on 7.5 million websites? Answer: the Facebook Like and Share buttons, according to new numbers released by the social network. And now, these widespread online icons are both getting their first ever redesign. Facebook introduced the Like button in 2010, so the timing for a […]

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What buttons are seen more than 22 billion times every day, embedded on 7.5 million websites?

Answer: the Facebook Like and Share buttons, according to new numbers released by the social network. And now, these widespread online icons are both getting their first ever redesign.

Facebook introduced the Like button in 2010, so the timing for a redesign seems right. The new button features the Facebook “f” logo instead of the iconic “thumbs up,” which has been moved to the dialogue box that shows how many likes the post or page has gotten. Both the new “Like” and “Share” buttons are white on blue, rather than blue on white, and the “Share” button is replacing Facebook’s “Send” button, which was deemed too confusing. The new versions are also optimized for high-resolution screens.

Facebook’s Ray He announced the redesigned buttons in a blog post:

Today, we’re introducing a new design for both Like and Share to help people share more great content across the web. We’re already seeing a favorable increase in Likes and Shares with the new design and will be rolling these buttons out to everyone in the coming weeks. If you are currently using the old Like button, you’ll be automatically upgraded to the new design as part of our roll out. We’ve also made it easy for you to include the Like and Share buttons side by side and the Share button by itself.

We’re looking forward to seeing how these changes affect engagement!

 

Fifty & Five Is Looking for Spring Interns!

Fifty & Five is hiring interns for Spring 2014! Applicants must be in Los Angeles or Orlando, and must be able to receive college credit.

 

A desire to learn about Social Media/Advertising/Marketing is a must! Writing and/or graphic design experience is a big plus.

 

At Fifty & Five, we provide interns the opportunity to experience all parts of the business, including marketing strategy, accounts management, and business development. Think “Mad Men” with less drama and more donuts. Our diverse portfolio of high-profile clients includes major chain restaurants, tourism boards, educational institutions, hospitals, and more!

 

To apply, submit all of the following to info@fiftyandfive.com:
– Your resume
– A writing sample (published, blog links, or something written for school)
– Days of the week you are available to intern based on your class schedule

 

We look forward to hearing from you!

 

What’s Trending

 

Twitter #2 On List Of Top Internet IPOs

Twitter is now officially number two on the list of the top 10 internet initial public offerings of all time. While well behind Facebook, which raised over $16 billion, Twitter beat out Google, which raised only $1.7 billion in its IPO, and Yandex, the Russian search engine. After hitting an opening high of as much as $49 – an 89 percent pop – Twitter is now trading at $46 a share, which is still hugely up from its initial pricing of $26.

YouTube Upgrades Comments

YouTube has finally upgraded its commenting system, adding a new format for threaded replies, Google+ integration and better sorting into the mix. Now, by default, at the top you’ll see comments from people in your Google+ Circles, video creators and popular personalities. If Lady Gaga has something to say about her own video, you’ll likely see that comment near the top. Comments with many likes and replies will also be near the top, but if you just want to see the freshest crop of comments, you can choose “Newest First”.

Pinterest Adds “Related Pins”

Pinterest will now insert “related pins” that it thinks you’ll like in order to help you find new boards and widen your circle on the social site. It will do this by analyzing the content of your pins. Similar to Pandora, you can tell Pinterest whether you like the pin it’s given you and if you want to see more of the same by pressing a thumbs up or down button to register your interest. This could be one step closer to Pinterest’s advertising model, which similarly puts sponsored pins into your stream.

 

Author
Lucas Vandenberg
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