Small Businesses and Facebook
Facebook’s Global Director of Small Business, Dan Levy, recently announced that more than 25 million Facebook pages represent small businesses — including e-commerce — all over the world. These same small businesses also make up a growing proportion of Facebook’s advertiser base, which currently stands at more than one million.
A Facebook spokesperson commented on this news, saying:
Prior to this new categorization, Facebook counted the total number of small businesses on Facebook as Pages that had a physical store location. Given the growth of e-commerce SMBs on Facebook, that total number will now also include small businesses that sell their products and services online. Active Pages are Pages that an admin has logged into and/or posted to in the past month.
WebDAM, a digital asset management firm, has also recently released findings that 52 percent of marketers have found a customer via Facebook. The firm also estimated that social marketing budgets will double over the next five years.
With numbers like those, there’s no denying the impact social media will have in the coming year. Get ready!
Instagram to Add Messaging?
One of the features Instagram has been lacking is a messaging platform. According to GigaOm, that could come by Christmas. The site’s sources tell them that Facebook could integrate messaging into its popular photo and video sharing app, possibly by the end of the year.
GigaOm notes that Facebook could want to add this to Instagram in an update before the end of the year, knowing that many consumers will get new phones, computers and tablets for the holidays. They’ll be engaging with Instagram on a new platform, so why not add a major feature? It’s unclear what the messaging function will look like, but one could imagine a user might be able to share photos directly with certain friends or groups without needing to post to his public feed.
Twitter Gets Serious About User Privacy
Twitter announced Friday that it has bolstered its system with a robust privacy technology that makes it extremely difficult for anyone – from Chinese hackers to NSA spies – to get a look at your Twitter data. The encryption technology, which both Google and Facebook adopted after the leaks by former NSA contractor Edward Snowden, is called “perfect forward secrecy,” or PFS, and will work in conjunction with HTTPS encryption. Unlike HTTPS, which encrypts Internet traffic using a preset pair of “keys” that are stored on company servers for long periods of time, PFS creates an entirely new set of encryption keys for each user, every time a person logs into Twitter.
Pinterest Rolls Out “Place Pins”
Pinterest added a new type of pin called “Place Pins” Wednesday, enabling users to map out the locations of all the items they share on their pinboards. For example, if a user pins a photo of a burger from a local restaurant in her neighborhood, she can also add the restaurant’s location to a map on her board. With these locations, users can better create pinboards for trip planning and highlighting hotspots in their particular neighborhood. Users can click “add a map” on a new board or in the settings of an existing board to start adding Place Pins.
Vine Adds 19 New Languages
Vine, the app that allows users to shoot and share short six-second videos with their followers, has expanded into 19 new languages. Vine posted the news on its blog Thursday, and says the language options are currently available for both iOS and Android users. The new languages include: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese (Brazil), Russian, Spanish, Swedish, Simplified Chinese, Traditional Chinese, Thai and Turkish. The app’s Android users can also use the app in Filipino and Polish.