Twitter to Add Tweet Editing and Facebook Video Ads Update

Twitter To Add Tweet Editing Twitter is working on an editing feature for tweets, according to media blogger Matthew Keys of The Desk. Citing three anonymous Twitter employees close to the matter, he explains that Twitter has prioritized the rollout of a tool that would allow users to make edits on tweets shortly after they are […]

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Twitter To Add Tweet Editing

Twitter is working on an editing feature for tweets, according to media blogger Matthew Keys of The Desk. Citing three anonymous Twitter employees close to the matter, he explains that Twitter has prioritized the rollout of a tool that would allow users to make edits on tweets shortly after they are published. The editing option will be subject to a time limit that hasn’t been set yet, however; it’s expected that users will have a few hours to amend their tweet. There will also be a cap on how many edits a user can make – Keys says once per tweet. These tweets would automatically update on the user’s original post and on the feeds of anyone who re-tweeted it.

It’s easy to make mistakes while tweeting — we’ve all seen our fair share of misspelled words, unnecessary commas, and misquotes — and this editing tool would allow conscientious users to correct their mistakes, improving the overall Twitter experience. According to Keys’s sources, Twitter may also be testing an algorithm meant to determine whether an edit is just changing grammar and spelling or whether it would fundamentally change the meaning of the tweet. We think adding an editing tool would be one of the smartest new Twitter features, since it would ameliorate the platform’s tendency to spread bad information.

 

Facebook Acquires SportsStream

Not long after entering a partnership with sports second-screen developer SportStream, Facebook decided to acquire the company. Both sides announced recently that SportStream will join Facebook. The acquisition will help Facebook capture the real-time discussion around sports, something that Twitter still excels in.

Justin Osofsky, Facebook’s VP of Media Partnerships & Global Operations, commented on the acquisition in a blog post:

“Through this acquisition, we expect to meaningfully improve the ability for all of our partners to access and utilize the insights from Facebook’s tools and APIs. SportStream’s demonstrated track record of surfacing interesting and engaging content, along with their deep understanding of our products, means that we will be able to build a better experience for the people who use Facebook, and for our partners who depend on us for real-time insights.”

 

What’s Trending

Facebook Tests Auto-Play Ads

Facebook has announced that it will begin testing its new video advertising units this week for a limited number of accounts, confirming earlier reports. Facebook clearly understands that one of its biggest opportunities is in grabbing a piece of the billion dollar video ad industry, which is mostly dominated by TV commercials right now. Its new video ads will appear within a person’s news feed and play automatically when the user scrolls down the page. But before you decry Facebook’s move, it’s worth noting that the company understands users may not openly accept the change, so it has done a lot to ensure the ads don’t disrupt your overall experience.

Pinterest Gets Taken To Space

The Daily Dot recently talked to Karen Nyberg about how and why she decided to take to social media, and take a giant leap for humanity by being the first astronaut to use Pinterest to do so. She’d already been pinning for her own pleasure for several years, so switching to doing it as a way to share her everyday life as an astronaut while on the ISS seemed natural. Sharing a photo was a way for her to connect with folks on Earth, and the comments, repins and thank yous were definite positive feedback. Nyberg’s pinning efforts were probably most recognized when she did what is pretty typical for a Pinterest user. She shared a picture of a craft project, after sewing together a stuffed dinosaur from materials found on the ISS.

Facebook Conducting Secondary Offering

Facebook announced a proposed follow-on stock offering Thursday, noting that 70 million shares of Facebook stock will hit the market, most of which will come from CEO and Co-Founder Mark Zuckerberg. Facebook is conducting a secondary offering of 70 million Class A shares, 41.35 million of which will come from Zuckerberg (the company notes that the majority of the shares are being sold to cover taxes on options being exercised). Facebook board member Mark Andreessen is selling 1.6 million shares and Facebook itself is offering 27.05 million newly-issued shares. Zuckerberg is also giving 18 million shares to charity.

Author
Lucas Vandenberg
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