Social Media Marketing with Instagram and Facebook Ads

#InstaTakeOver The Fifty & Five accounts team recently got their hands on the company’s Instagram account and have been capturing and showcasing their weekly highlights and moments on the popular photo-sharing app.

Screen Shot 2014-03-24 at 1.46.11 PM #InstaTakeOver

The Fifty & Five accounts team recently got their hands on the company’s Instagram account and have been capturing and showcasing their weekly highlights and moments on the popular photo-sharing app.Launching in the Fall of 2010, Instagram currently boasts over 75 million daily users with 55 million images being posted daily. Click on the hashtag #stafftakeover within Instagram and you’ll find our contribution to those incredible statistics. The 12-week campaign, which kicked off in February, has created a friendly East Coast / West Coast rivalry between our Redondo Beach and Orlando offices.Coast-to-coast staffers are stamping the account with heir visual personality. Dueling coastlines, sunsets and pet photos are cropping up on a weekly basis. With Spring officially kicking off today we are excited to see what will crop up when it begins to warm up in the week’s to come.Not engaging on the visual storytelling platform yet? Here are a few compelling reasons why you should be:

  • Your consumers demand visual:
    • 90% of information that is transmitted to the brain is visual
    • Visuals are processed 60,000 x faster than text
    • Viewers spend 100% more time with video content than all other formats
  • The top 50 brands on Instagram have 1.5 million followers on average
    • 25% of Fortune 500 brands are active on Instagram
    • The Car, Fast Food, Soft Drink and Apparel industries are most represented on Instagram with a 100% adoption rate
  • Instagram users generate 1 billion likes and 86.5 million comments every day.

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Paid Facebook ads (done correctly) can be a huge source of traffic. Facebook plays a large role in many businesses’ marketing strategies. Although business pages on the social networking site may have once been just a simple brand extension and a place where companies could connect with customers, it has become a dynamic advertising platform that can produce the same types of results as search engine optimization.”Before last year, Facebook was all about what happened on Facebook,” said Bob Buch, CEO of social advertising firmSocialWire. “Ad campaigns were about buying likes. In 2013, there was a major shift, and Facebook began tapping into direct-response advertisers [and marketing] products to custom audiences. This transformed their ability to drive traffic off-site.” Read More

The #SELFIE Song. Love it or hate, The #SELFIE song is catching on! (Don’t say we didn’t warn you)American DJ duo The Chainsmokers noticed how the word selfie had become a trend and they wanted to capitalize on it. The duo, comprising of Drew Taggart and Alex Pall, made a demo of the song with a monologue from a female clubber about taking good selfies.They were inspired by the regular club going girls that they see on their night outs in New York City. So when they were composing the track, they wanted to incorporate the “let’s take a selfie” line in it somehow. Later, they wanted to include a full monologue of what people, especially girls say when they go out, and The Chainsmokers wanted to make it relatable.Watch Video

Students Sue Google for Monitoring Their Emails In a challenge to one of Google’s more controversial practices, a group of students in California are suing Google, claiming that the company’s monitoring of Gmail violates federal and state privacy laws.The U.S. District Court for the Northern District of California is currently hearing the complaint from nine students whose emails were subject to Google surveillance because Gmail is a component of Apps for Education. Apps for Education is a suite of free, web-based education tools that has some 30 million users worldwide, most of whom are students under 18 exposed to the software via their schools. Ream More

Mark Zuckerberg Says he Called President Obama to Express ‘Frustration’Mark Zuckerberg isn’t the first name that comes to mind as a champion of privacy. But the seemingly endless revelations of NSA surveillance programs has inspired Facebook’s founder to call up no less than President Obama himself to defend his users from government intrusion.On Thursday Zuckerberg posted a statement on Facebook calling on the U.S. government to take more measures to respect users’ privacy and security. “The US government should be the champion for the internet, not a threat,” reads his statement. “I’ve called President Obama to express my frustration over the damage the government is creating for all of our future. Unfortunately, it seems like it will take a very long time for true full reform.” Read More

Lucas Vandenberg