Crafting Success.
Firemans Brew Case Study
Summary
Fireman’s Brew to leverage social media as a way of growing the national presence of their brand.
Challenge Presented
Leverage social media to generate buzz and product awareness by increasing the Southern California distribution footprint which will result in expansion to a national audience.
Solution
Starting in 2009, Fifty & Five implemented a local outreach strategy to industry bloggers and journalists through social media to spread the word about Fireman’s Brew. The local outreach quickly developed into a national strategy.
End Result
Fireman’s Brew has been featured on national publications, television dozens of blogs. Production has increased more than tenfold and distribution has now grown to include major national grocery store chains in Southern California such as Ralphs, BevMo, Cost Plus World Market and Whole Foods.
Engaging Listeners.
SAP Case Study
Summary
Looking to grow listenership for the Coffee Break with Gamechangers live radio show and and podcast.
Challenge Presented
Create a complete social media digital footprint utilizing Tumblr, Facebook, Twitter and Youtube while increasing listenership to the radio.
Solution
Created all channels and developed the content to promote the show and increase listenership.
End Result
Thousands of listeners are being added on a weekly basis.
Driving Growth.
Club Sportiva Case Study
Challenge Presented
Club Sportiva, (the pioneer of the the unique sports car “timeshare” concept) wants to create a compelling social media footprint to increase brand awareness.
Solution
Starting in 2009, Fifty & Five activated a social media deployment strategy across multiple platforms that targeted luxury car enthusiast across the world. Fifty & Five also drove additional incremental revenue to Club Sportiva by coordinating deals that were promoted on Groupon, Bloomspot, Jetsetter and Google.
End Result
Club Sportiva’s social media accounts have grown an average of 1000% since the campaign began and overall sales have increased by over 400% since the online campaign began.
Content is King.
Pocketfinder Case Study
Summary
Grow Pocketfinders online media footprint and amplify their message by connecting to key influencers.
Challenge Presented
Create brand awareness (pre-Apple launch) in the digital media space.
Solution
Create compelling content and maximize outreach to key influencers within Facebook and Twitter while gaining new Likes/Followers and amplifying the messaging.
End Result
Pocketfinder added over 10,000 Facebook “Likes”, was retweeted by major brands such as Mercedes Benz and is now featured in Apple Stores nationwide.
