Chief Executive Officer
Lucas Vandenberg is the Founder and CEO of Fifty & Five, a social media marketing agency based in Los Angeles, CA and Orlando, FL. In early 2009, he created, studied and experimented with over 150 different social media accounts to develop marketing strategies that would become the cornerstone of Fifty & Five. Lucas blended his traditional marketing background and social networking expertise to create one of the first marketing agencies specializing in social media.
Prior to the creation of Fifty & Five, Lucas spent a decade developing and executing marketing strategies for clients such as Johnson & Johnson, P&G, Amgen, Beam Global, Skyy Spirits, Kroger, and CVS.
Lucas has been a featured speaker on social media at OMMA, USC, UCLA, Loyola Marymount, the CIO Logistics Forum and many others. An avid beach volleyball player and golfer, Lucas also enjoys spending his free time traveling the world, wine tasting, and discovering new restaurants with his wife Jenna.
Jenna has spent over fifteen years managing the marketing efforts of Fortune 500 brands across traditional, interactive and social platforms in the New York and Los Angeles markets. Honing her account management background at advertising agencies such as JWT, DraftFCB and David&Goliath; Jenna’s client experience spans the tourism, retail, technology, healthcare and automotive categories with clients managed such as: Macy’s, The New York Times, Hewlett-Packard and Ford.
Entering the social media marketing space in 2008, Jenna was immediately sought out by Toyota and the WGN Network to implement social media strategies that would build brand awareness and loyalty through consumer advocacy and engagement. Prior to joining Fifty & Five Jenna led an international company-wide initiative, creating a social media strategy that included emerging platforms Instagram, Pinterest and Twitter for the retail developer Westfield Property Group.
Joining the Fifty & Five team in 2013, Jenna was tasked with the restructuring of the accounts management team and implementing a strategic process for all major accounts. Adopting an agency model for the Fifty & Five accounts team, Jenna managed a dozen team members, and the implementation of new training materials, systems, and processes.
Director of Accounts
Juliana Calloway is a 15 year hospitality / tourism professional, experienced in restaurants, travel and world class hotels. She has a record of excellence in devising and implementing productivity and cost improvements that contribute to positive financial results while improving customer service. She has managed several award-winning restaurants as well as multi-unit management for brands such as The Four Seasons Hotels and Resorts and The Viceroy Hotel Group. Her expertise in establishing policies, recruiting top talent, and maintaining an exceptional training program are what took her career to over 40 different locations in the US including Florida, California, New York and Hawaii as well as several islands in the British West Indies.
Since joining Fifty & Five in the fall of 2013, she has implemented her management skills and training expertise to all aspects of the agency. Juliana’s depth of knowledge in tourism and cuisine has heightened the content and delivery for all current accounts respectively.
Director of Accounts
Laura Willison, a Wisconsin native, turned California girl landed at Fifty & Five after spending 15 years in Sales, Marketing & Social for brands in the fashion, footwear, non-profit, beauty and advertising spaces.
In 2008, while running the US Sales + Marketing Operations for a Danish Fashion House, Laura had her first foray into social by Beta testing Facebook business pages and Twitter. Becoming a blogger, herself in 2009, she learned the ins and outs of SEO, content creation, and amplification which led to her first strictly social role, as internal social media manager for both brands at Seychelles + BC Footwear. There she ideated content, wrote blogs, and pioneered the brands on beta platforms Instagram and Pinterest. She traveled with the sales team to market weeks and trade shows teaching specialty boutique and big box clients how to launch social for brands and businesses at any scale.
In 2013, she jumped verticals to the non-profit sector authoring and implementing a social consolidation strategy for both Starlight Children’s Foundation and Starbright World. She developed a content strategy resulting in a 300% growth in engagement across platforms, created a SOCIAL MEDIA 101 guide for internal staff and global board members and detailed best practices for donor prospecting via Twitter and LinkedIn.
During her tenure at Media Arts Lab for GOOD, Laura served as the Director of Social Strategy for XQ the Super School project where she worked on a team developing and delivering upstream social strategy complete with earned, owned, and paid media opportunities.
Her most important job is being a Wife and Mom to two daughters who will never know what a landline is or what life was like without iPads.