From on top of the world one minute with a gold medal in hand to feverishly fighting to protect a tarnished reputation the next—Shaun White’s Olympics have been a wild ride.
We’re Going Live in 3, 2, 1. 🎬
Best Practices for Going LIVE 🎬 With the advent of Facebook Live and Instagram Live Stories, brands now have so many opportunities to connect with fans in real time. With the push of a button, anything can become broadcast-worthy. Here are some solidified best practices to guarantee‘going live’ success. First, let’s talk benefits. ⬇️ Both platforms support live broadcasts happening in real time, […]
5 Tips for Tracking Social ROI + Our Top 12 Summer Vacation Spots
If you’re not 100% sure how to track social ROI, you’re not alone! 41% of companies said they had no idea if their social media efforts were actually paying off. The Many Faces of Social ROI One of the critical components to a successful marketing campaign is the ability to track and measure your […]
How your brand can start using Virtual Reality 🌀
Why VR & AR matter ‘30% of consumer-facing companies in the Forbes Global 2000 will experiment with AR and VR as part of their marketing efforts in 2017.’ (source: Green Buzz) If you’re in the dark about augmented reality (AR) and virtual reality (VR), here’s a great infographic from Touchstone Research explaining AR & VR and what makes […]