El Camino College

47,521,005 million media impressions were garnered

Challenge

A mix of twelve Facebook ads and sponsored stories were used to target prospective students and grow enrollment and awareness of El Camino College in the greater South Bay community.

Solution

Promote early-registration to in-District 2013 high school graduates who had not yet applied to El Camino College.

Reach current and new students with reminders to ‘Register Now’ and announcing ‘Classes Added’.

Results

9,954 new Facebook fans were acquired in target market


2,905 individuals visited the registration page


47,521,005 million media impressions were garnered

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