Netgear

A 10-week, co-branded social media campaign with Godzilla

Challenge

NETGEAR needed to promote and generate excitement for the launch of the Nighthawk (R7000) router through social, digital, email and in-store marketing efforts.

Solution

NETGEAR teamed up with Fifty & Five to launch a 10-week, co-branded social media campaign with Godzilla, Warner Bros. new film. The promotion’s marketing strategy capitalized on the Godzilla name, artwork and buzz that surrounded the film. Fifty & Five created, managed and executed A Godzilla-themed sweepstakes (#MonsterWiFi) on Facebook to promote the Nighthawk router. Strategic scheduling of organic and paid promotion on Facebook, Twitter and Instagram helped the campaign maintain strong results from beginning to end – a very sought-after result for social media contesting & sweepstakes.

Results

At the highest level, NETGEAR’s partnership with Warner Bros. in producing the Monster WiFi sweepstakes was extremely successful


149,523 contest entries


5,187 new U.S. Facebook likes (directly from the contest)


32, 863 email database opt-in’s


Total Facebook reach: 14.5 million


Total Twitter impressions: 16.1 million
(Based on tracking of #MonsterWiFi, which includes entrant shares to Twitter via sweepstakes app)

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