Mezzacorona

Consistently the #1 ranked wine brand in social media

Challenge

Italian Wine brand, Mezzacorona, had strong distribution but little brand awareness in the United States.

Solution

Mezzacorona hired Fifty & Five to help them build brand awareness and buzz in the U.S. market from scratch just using social media.

Fifty & Five identified the top 700 wine bloggers in the United States which created a pipeline to systematically amplify Mezzacorona’s messaging online.

The strategy ended up growing Mezzacorona’s social media community dramatically in a very short time. By focusing on connecting with the right influencers and sharing compelling content, Mezzacorona has become one of the largest wine brands in social media globally, based on a number of social media metrics. They are now in the ranks of wine companies much larger like Yellow Tail, Robert Mondavi and Gallo Family Wines.

Results

Consistently the #1 ranked wine brand in social media


Direct sales ROI can be tracked to Fifty & Five’s efforts


Mezzacorona experienced double digit growth in case sales since they launched in social media


Today over 135k fans have joined the Mezzacorona social community


Delivered over 170 million impressions across social channels in 2013

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