A Global Partnership in Travel: Driving Content, Care, and Crisis Strategy

 

Our partnership with Enterprise Holdings was a testament to our ability to deliver a full-funnel social media solution at a global scale. We provided end-to-end management for their three powerhouse brands—Enterprise Rent-A-Car, National, and Alamo—across domestic and international markets.

Our integrated approach included:

• Global Content Strategy: We developed and executed distinct content strategies for each brand, including expert Spanish copywriting to captivate audiences across Latin America and the Caribbean.

• Precision Targeting: Using advanced social listening, we identified thousands of high-intent travelers on Facebook, X (Twitter), and Instagram, deploying targeted campaigns that drove conversions.

• Massive-Scale Customer Care: Our team managed a massive volume of social media engagement, monitoring and responding to over 50,000 daily comments and inquiries to ensure a world-class customer experience.

• Pandemic Response & Guidance: We were the strategic partner that guided the brands through the turbulence of the pandemic, providing steady-handed crisis management and adaptive strategies to maintain customer confidence.

Ultimately, when the world stopped traveling, one of its largest travel companies trusted us to keep the conversation going.