KENDALL JACKSON
WINES

A Case Study in Modernizing an American Icon

Our partnership with Kendall Jackson demonstrates our ability to execute a full-funnel social media strategy that transforms brand perception and drives consumer loyalty. We were tasked with evolving a legacy brand into a vibrant, relevant player for today's digital consumer.

Our integrated approach included:

• Visual Content Overhaul: We developed and produced a new visual identity for social media, focusing on high-quality, aspirational product photography that made the wine the hero.

• Strategic Influencer Marketing: We cultivated a network of influential brand ambassadors and secured their access to high-profile cultural moments, including the Kentucky Derby, to generate authentic conversation and mass visibility.

• Community Engagement: By modernizing the brand’s voice and visuals, we fostered a highly engaged online community, leading to a significant increase in positive brand mentions and user-generated content.

Through this comprehensive strategy, we successfully repositioned Kendall Jackson, proving that even an established icon can become the most exciting voice in the conversation.