STREET
STRIDER

From Niche Product to Viral Sensation: A Study in Performance Marketing

Our partnership with StreetStrider, the revolutionary elliptical bike, showcases our ability to ignite a brand at the perfect market moment. With consumers actively seeking new at-home fitness options, we deployed an integrated digital strategy to capture and convert that demand.

The core of our campaign was a large-scale influencer marketing program that generated thousands of pieces of authentic content. This included:

• Viral Video Production: We facilitated the creation of high-energy videos that reached millions of viewers, dramatically increasing brand awareness.

• Dynamic Visuals: We utilized captivating drone footage to highlight the unique freedom and joy of the StreetStrider experience.

• Performance Marketing: We leveraged the most successful creative from our influencer campaigns in a targeted ad strategy, driving qualified traffic and converting viral buzz into a consistent sales pipeline.

Through this seamless integration of creative content and data-driven advertising, we successfully transformed StreetStrider into a viral success story.