Case Study: Driving Growth Across Global Resorts & Boutique Hotels

​

The Challenge: Mastering Multi-Market Hospitality

Fifty & Five was tasked with delivering comprehensive digital marketing solutions for a diverse portfolio of hospitality brands—ranging from Resorts World’s massive destination gaming properties to the high-concept Luxe City Center and Palihouse boutique hotels. The objective was to drive room occupancy and ancillary revenue (F&B, gaming, and spas) by aligning brand identity with geographic demand.

 

The Strategic Solution: Aspirational Storytelling & Strategic Booking Funnels

1. Transforming Destination Resorts (Resorts World)

We served as the digital engine for Resorts World Bimini and Resorts World Catskills, transforming these properties from regional options into "must-visit" international destinations.

• Bimini: The Backyard Paradise Strategy: We positioned Bimini as the ultimate 50-mile escape from Miami, using high-impact Influencer Marketing and vibrant "Blue-Water" creative to drive record weekend bookings and seasonal travel.

• Catskills: The Luxury Mountain Escape: We navigated the competitive Northeast gaming market by highlighting the property’s 5-star amenities, celebrity chef partnerships (Scott Conant), and the "all-in-one" entertainment ecosystem, successfully capturing the high-value NYC metro audience.

2. Elevating Urban & Boutique Identities (Luxe & Palihouse)

For urban properties, the strategy shifted toward Niche Authority and Vibe-Driven Content.

• Urban Energy: For the Luxe City Center, we captured the high-octane energy of Downtown Los Angeles, positioning the hotel as the premier hub for sports fans and business travelers.

• Boutique Curation: For Palihouse, we focused on "The Art of the Stay," using cinematic, mood-driven photography to emphasize the unique design and curated lifestyle that justifies a premium boutique rate.

3. Strategic Performance & Revenue Focus

Beyond creative, every campaign was engineered for Direct-to-Consumer (DTC) conversion.

• Filling Rooms: We utilized data-driven targeting and retargeting campaigns to capture users in the travel-planning phase, significantly increasing direct bookings through site-integrated booking funnels.

• Loyalty & Retention: Through high-volume community management and personalized email marketing, we turned first-time guests into brand advocates, increasing year-over-year repeat guest percentages.

 

The Result: A Masterclass in Global Hospitality Marketing

Whether scaling a $4B+ resort or launching a 50-room boutique hotel, Fifty & Five has proven its ability to blend cultural storytelling with revenue-first precision. Our work ensures that no matter the location, the brand is filled, the tables are booked, and the story is global.